Can I consider Blogging as a Business? I often get some questions such as Is blogging a business, or is a blog considered a business? Or Is blogging a profitable business? Yes! Blogging can be a business only if you considered or treat your blog like a business.
Conventional blogging wisdom provides all kinds of ways we can make our blogs better. Like, Content is king! Write epic shit! Engage your audience!
It seems many of us are just waiting for the right moment to quit our jobs and make money online. And we all love reading articles that might help us reach those goals sooner.
One tip I’ve always found interesting is the adage, “Treat your blog like a business.” On one hand, I can see why it makes sense to take a professional approach to a blog.
Can I consider Blogging as a Business or It’s Just a Myth?
Blogging is a Business only if you treat your blog like a business. Treating your blog like a business can mean a lot of different things.
Maybe you decide to invest in a professional design so your readers are greeted with a site that looks awesome and functions well.
Perhaps you look for ways to monetize your blog’s content without alienating visitors. Maybe you even create an LLC or other type of legitimate business entity to protect your online income.
It’s smart to keep good records related to your blog, especially if you decide to accept any form of advertising.
It’s also a good idea to respond to comments and emails professionally, not to mention spend time writing great posts – you never know who’s reading!
All of those actions demonstrate a business-oriented mindset and make perfect sense.
Many bloggers eventually expand their horizons, either by writing for other blogs as staff writers or offering related services such as commenting, blog migrations, SEO help, etc.
In those situations, it’s obvious that your blog has become a business – it’s the platform you use to provide information and spread the word about your skills.
Your blog can even serve as a sort of resume for potential employers. (Make no mistake – this is the 21st century and people do search for you online!)
How Do You Know if Your Blog is a Business?
If I heard someone say they owned a blogging-related business, several things might come to mind such as the person may be:
- A freelance writer
- An internet marketer
- Gets paid to write blog posts
- Offers some kind of service relevant to bloggers
Out of the millions of active blogs online, how many would you say belong to people who are doing any of those things? Maybe 5 percent? Less?
Yeah, I’d say there aren’t too many people who fit one of those descriptions. Yet you’d never know that to see the number of people insisting their blog is a business despite all evidence to the contrary.
4 Characteristics to be Considered Blogging is Business
- Businesses Earn Money
There’s the very first thing about business is that it makes money. If you blog for fun and earn no money doing it, your blog isn’t a considered business.If you’re not to say it may not become a source of income at some point, then you can’t call something a business without income.That seems like me saying that I own a music business just because I sing in the shower where no one can hear me.So the bottom line is that your blog should earn profit sooner or later.
- Businesses are Time Consuming
Maybe you’re all familiar with the concept of passive income. Do you know that passive income has to be managed?If you just log into your blog once every few months to write a post about how busy you’ve been, odds are good that your blog isn’t considered a business.Blogging is time-consuming, it takes a minimum of 6-24 months if you work right away. Maybe it takes fast but it depends on your efforts, consistency, and blog marketing.
- Businesses Provide Something of Value
A business always solves others’ problems by providing value. If you blog just for fun even if no one understands what you’re doing, then it’s not considered a business. While we all want to think we provide great value or information to our loyal audience, sometimes that’s just not the case. Let’s know – there are a lot of bloggers out there who are terrible writers. They just want to make money blogging by copying others‘ content, if you do you’re wrong.Because, unless your content is incredibly original or someone hasn’t said the same thing before, people will love it.
So if that’s the case and you aren’t providing value or selling a product or providing some kind of service on top of that your blog is probably not considered a business.
- Businesses Can be Sold
Can your blog be sold? If yes, good luck! Or if your blog can’t be sold then it’s not a business. Let’s have another example; A business can run automatically without you, now ask yourself? Could your blog continue to function without you? In other words, if I purchased your blog tomorrow, would it continue earning money and providing whatever value it provides right now?I hope you understand what I mean to you. The bottom line; if you can explain your blog’s purpose and why it’s worth money to a potential buyer, then it’s good.
But If you don’t guess its purpose or value then your blog is not a business.
Why Treat Your Blog Like Business Does This Matter?
It’s essential to know the difference between treating your blog like a business and running an actual business.
I’ve seen supposedly experienced bloggers give false hope to newer bloggers by talking about how they can earn extra money online.
I’ve also watched friends list their blogs on sites like Flippa for thousands of dollars, only to be embarrassed when no one saw the value in what they were selling.
These are just two situations where you will benefit from knowing if you have a blog, a business, or a combination of both.
Being able to carve out your own little chunk of the internet and earn a living from it is an amazing thing (I speak from experience).
But it’s unrealistic to think that every blogger can make it big. In fact, even though my personal blog earns a bit of money each month, there’s no way I could consider that my full-time job.
But, online income is real and there are tons of ways to get it, but not without the same hard work and dedication you’d put into building a brick-and-mortar company.
Is Blogging Still Profitable in 2023?
Undoubtedly YES! Blogging is still profitable in 2023 and beyond. Blogging has become a business model.
A few years back, blogging was just a personal diary or just a hobby. And hobbies can make tons of money.
And some people did in addition to working full-time jobs. Today, blogging still functions in that way, but a lot has changed from a decade ago.
In 2023, blogging has become a profitable business due to Covid-19. Of that people start losing jobs and most people start a blog and make money.
As blogging needs a very low investment to start but is not a quick rich game. Similar to other businesses it needs time, strategy, and a lot of hard work.
You know what, Blogging has long become a career and it will professionalize even further in the future.
If you want to start a profitable blogging business, you need to produce high-quality content for your readers and establish yourself as an authority in your blogging niche.
Also, you have to cope with changes and then your blog becomes multimedia and multi-channel.